About Us

It all started in 1988. In a garage…

Two very driven and determined women who enjoyed traveling, good times with family and friends and the simple pleasures that came with quiet relaxation.

Whitney Elliott and Danielle Praver put their creative minds and magnetic personalities together and founded their business on one simple proposition: to provide the best quality products, services and outstanding customer experience in the spa and backyard entertainment industry.

Dreams and commitment paid off. Twenty-six years later, Innovative Spas is one of the most successful, award winning hot tub and pool companies along the eastern seaboard today.


Innovative Spas is not just a backyard superstore. It’s an experience. A destination.

The place to visit where you will find everything you need from hot tubs, saunas and swim spas to outdoor playsets, billiards, game room entertainment, deck furniture and so much more.

Need a grill station? A fire pit? You got it!

A deck? An indoor or outdoor pool? Innovative Spas can design and build those, too!

Visit our expansive showroom – conveniently located right off the I-264 Rosemont Road exit in Virginia Beach – and let the Innovative Spas team help you create your backyard oasis. Be transported into an escape from the everyday stresses of life. Listen to good music and enjoy the views.

Prices are designed to make you smile – and you may leave feeling like you’ve been on vacation…which explains why customers return again and again.

Come on in! The water’s warm and we’re always having a great day!

155 South Rosemont Road, Virginia Beach, Virginia 23452
Customer Support: 888-313-7727
Locally: 757-490-7727


Here’s a sneak peak at our showroom:

pilots-peoplesChoiceBest-of-2015-Gold2016 VB Gold-Color onlyCOVA BEST OF LOGO 2016b25th_Image_-_bkspa-cerfified-dealerspa-cerfified-servicesoap Innovative Spas, Spas & Hot Tubs Dealers, Virginia Beach, VA